The Gold Zone is where all new popstars need to be, and CXLOE's just entered it
Australian singer of song and established bubblewrap advocate CXLOE returns today with Sick, a song she says is about the fact that "sometimes we just want that raw emotion of feeling sick over someone, like an obsession … That pit of your stomach sick". Which is all very well, but the main point here is that while Sick begins like any number of songs by any number of emerging solo artists, it packs a huge punch of a chorus and is, when all's said and done, a totally amazing pop single.
Sick is CXLOE's third consecutive stupendous song (following I Can't Have Nice Things and Low Blow — both released earlier this year) which means she's entered pop's Gold Zone, a coveted area reserved for emerging acts actually worth investing your energy in.
THE GOLD ZONE EXPLAINED
One great single: FLUKE.
Two great singles: COINCIDENCE.
Three great singles: GOLD ZONE ACHIEVED, SOMETHING'S DEFINITELY HAPPENING HERE.
Gold Zone rules are harsh but fair. Two great songs followed by a duffer? Sorry, you need to start again. A great song, then an alright song, then a great song? Apols, the second song has voided the first.
Gold Zone membership is not for life and can be revoked if a run of three great songs is followed by more than one consecutive substandard tune. This means that if CXLOE's next single isn't up to scratch (UNLIKELY) she'll still be in the Gold Zone, but if the one after that's a stinker (POSSIBLE, STILL UNLIKELY) she'll need to re-earn her Gold Zone status by releasing three new great songs in a row.
I'm still figuring out the finer points of Gold Zone membership. Should it also apply to established and returning artists? (I think it could.) How do EPs and albums affect it? (The rules really only make sense in the run-up to a Body Of Work.) Does a hit song that's a shit song (HSSS) have any bearing on the whole thing? (I'm leaning towards no.) But in a pop era packed with an unprecedented number of pretty good new artists with pretty good music, the Gold Zone might be our best chance to make sense of what's really happening